Insurance Advertising Masters Core Values #1. RESULTS FOR CUSTOMERS FIRST #2. NO DISTRACTIONS #3. THERE’S ALWAYS MORE THAN ONE WAY TO DO SOMETHING, BUT CHOOSE ONE #4. IMPERFECT ACTIONS BEATS NO ACTION #5. FAST IS GOOD, BUT BEST IS BETTER #6. WORK ON WHAT YOU WANT TO WORK ON, BE PROUD OF WHAT YOU DO #7. LEAD BY EXAMPLE #8. GO THE EXTRA MILE #9. TAKE INITIATIVE #10. ALWAYS BE LEARNING – NEVER STOP LEARNING