Scaling a Business with Intent: Victoria Cabrera’s Journey to Building Momentum
Victoria Cabrera has spent 17 years in the insurance industry, carving out a reputation as a forward-thinking leader in the Medicare space. But her journey wasn’t always smooth. From humble beginnings with no team and no clear roadmap to managing a thriving business with big ambitions, Victoria’s story is one of grit, strategy, and a relentless drive to improve.
By embracing innovative marketing strategies and working with Insurance Advertising Masters, she’s transformed her agency into a scalable operation poised for long-term success.
The Leap to Independence
Victoria started her career in the insurance world as an employee at a call center for a major company. She later transitioned to the broker side, working as an LOA for nine years. However, she couldn’t shake the feeling that there was something more.
“I always had this itch,” Victoria shared. “I would tell my friends, ‘One day, I’ll own one of these.’”
In 2015, she took a leap of faith and went independent. Starting from scratch—with little in her bank account—Victoria relied on her determination and sales skills to get her business off the ground.
“I was pounding the pavement, knocking on doors, and selling over the phone. That’s what got me to six-figure renewals within a couple of years,” she said.
Betting Big During COVID
When the COVID-19 pandemic hit, many businesses scaled back. Victoria did the opposite. She signed a five-year lease on a 2,000-square-foot office space in San Antonio, despite the uncertainty of the time.
“It was a huge risk,” she admitted. “But I knew it would force me to rise to the challenge.”
This bold move paid off. Victoria used this time to refine her business model, focusing on digital marketing strategies to generate high-quality leads for her agents.
Discovering the Power of Digital Marketing
Digital marketing became a game-changer for Victoria. While she already had some experience with online marketing, working with Insurance Advertising Masters helped her take it to the next level.
“I had to swallow my pride,” Victoria said. “Even though I knew a lot, I decided to follow the process to the letter and not tweak anything. That made all the difference.”
By running targeted Facebook ads and hosting webinars, Victoria began generating a steady stream of high-intent leads. Over time, her lead cost dropped significantly—from $25–$35 per lead to as low as $8.
“Now we’re seeing an average cost of $12.50 per lead,” Victoria shared. “And these aren’t just any leads—they’re educated, high-quality prospects who have seen my face and know my message.”
The Metrics That Matter
Victoria’s metrics tell a story of success:
Lead-to-Appointment Rate: 28%
Projected Close Rate: 8–10% within 12 months, thanks to nurturing pipelines
ROI: 1.5x to 2x upfront, with significant long-term potential
By focusing on turning 65 (T65) prospects, Victoria has shifted her client base from a 60/40 split (switching plans vs. new Medicare clients) to nearly 80% new Medicare clients.
“These strategies aren’t just profitable—they’re scalable,” Victoria said.
Building Toward $10 Million
Victoria’s ultimate goal is ambitious: $10 million in renewal income. To achieve this, she’s focusing on creating systems that support both her LOA agents and her broader distribution network.
“It’s about building momentum,” Victoria explained. “But momentum can go both ways. If you’re not moving forward, you’re moving backward. That’s why we’re intentional about our efforts every single day.”
Victoria also emphasizes the importance of fostering strong client relationships, particularly with high-intent leads.
“These clients trust us. They rely on us. That’s the foundation for long-term growth and retention,” she said.
Lessons for Success
Victoria’s advice for anyone looking to scale their business?
Follow the Process: “Don’t overthink it. Stick to the system, and test your tweaks later.”
Invest in Yourself: “Scaling requires effort and investment. There’s no shortcut.”
Maintain Momentum: “Even small daily actions can keep you moving forward.”
Focus on High-Intent Leads: “The quality of your leads determines the quality of your business.”
Looking Ahead
As Victoria continues to refine her strategies and expand her agency, she remains focused on the bigger picture.
“It’s not just about making money,” she said. “It’s about creating a business that gives us options and helps us live the life we want.”
With a clear vision and an unwavering commitment to growth, Victoria’s story is proof that the right strategies—and the right mindset—can take your business to new heights.
Ready to scale your business like Victoria? Let’s talk about how the team at Insurance Advertising Masters can help you achieve your goals.
