From Lead Frustration to Consistent Results: How Joe Scaled His Insurance Business
Joe’s journey into the insurance world began just a few years ago after decades in the automotive industry. Following the sale of his family’s car dealership, Joe sought a new entrepreneurial path and found his way into insurance. Despite his tenacity and willingness to invest in leads, traditional methods left him frustrated and questioning his return on investment. That all changed when Joe began working with Insurance Advertising Masters, transforming his lead generation and client acquisition process.
A Frustrating Start with Traditional Leads
When Joe started in insurance, he faced the typical grind:
Buying Leads: Investing heavily in lead lists, often with little success.
Low Intent Clients: Many leads didn’t understand what they were opting into, resulting in wasted calls and time.
Unpredictable ROI: Despite spending thousands on leads, Joe often felt like he was throwing money away.
“I was buying 40 leads at a time and getting sick every time I threw half of them in the trash,” Joe said. “These people didn’t even want to talk to me.”
Discovering a Better Way with Digital Marketing
Tired of the inefficiencies, Joe signed up with Insurance Advertising Masters. He began building his own marketing funnel to generate high-intent leads through Facebook ads and video marketing. Initially, the process was daunting, but Joe persevered and launched his funnel just before Christmas.
To his surprise, the leads were different.
“All of a sudden, I started getting good leads. These people really wanted my services and were happy to talk to me.”
Refining the System for Maximum Impact
Joe took feedback from the Insurance Advertising Masters team and refined his video sales letter (VSL). He shortened the video, focused on addressing pain points, and positioned himself as the solution.
“I redid the video and made it less about Medicare jargon and more about solving their problems. The results got better, and the KPIs improved.”
By the end of December, Joe transitioned to the Done-For-You (DFY) system offered by the team, making the process even more streamlined.
Impressive Results in Just One Month
Joe’s commitment to refining his approach paid off. In April alone, his results were:
Ad Spend: $1,151.65
Total Leads: 122
Average Lead Cost: $9.43
Medicare Leads: $11.31 per lead
Equine Insurance Leads: $5.41 per lead
Joe’s leads weren’t just affordable—they were high-intent prospects who genuinely wanted his help.
Closing at an Exceptional Rate
At one point, Joe closed 22 out of 60 leads—an impressive one-in-three closing rate. This drove his cost per acquisition down to around $30, a figure most agents can only dream of.
“If Josh [from the Insurance Advertising Masters team] had a $30 cost per acquisition, he’d be pumping millions into it. This system is just that effective.”
Expanding into a Niche Market
In addition to Medicare, Joe tapped into a unique niche: equine insurance. Drawing from his passion for horses, he created targeted ads that resonated with horse owners, who often treat their animals like family.
This niche proved promising, with leads coming in at just $5.41 each and opportunities to insure farms, barns, and multiple horses.
“This could turn into something really big. No one else is pushing equine insurance through Facebook ads like this.”
Building for the Future
Joe’s success with digital marketing has given him new options for growth. His next steps include:
Refining Operations: Tracking metrics more closely to optimize efficiency.
Scaling Up: Considering hiring agents or administrative support to handle the increasing volume of leads.
Exploring the LOA Model: Potentially hiring LOA agents to leverage his marketing system while maintaining control and profitability.
“I want to get to a point where everything is well-managed, and then start thinking bigger. Right now, I’m just excited.”
Freedom and Control
With his funnel generating consistent leads and his phone buzzing with opportunities, Joe finally feels in control of his business.
“Every time my phone dings, I know it’s another lead coming through. I get up in the morning and see how many leads came in overnight. It’s a great feeling.”
What’s Next for Joe
Joe’s journey is a testament to the power of persistence, niche marketing, and having the right systems in place. Whether scaling his Medicare business, expanding equine insurance, or building a team, Joe has the foundation to grow on his terms.
Ready to transform your insurance business like Joe? Let’s talk about how the team at Insurance Advertising Masters can help you achieve your goals
