Insurance Advertising Masters
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Insurance Advertising Masters Team

We Build Marketing Systems For Insurance

Insurance Advertising Masters is a marketing consultancy built by practitioners. We run the same systems in our own agency that we build for our clients. In business since 2019. Over 1,000 agents consulted since 2019.

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Who We Are

A Different Kind of
Marketing Company

Most marketing agencies serve dozens of industries and master none. We built Insurance Advertising Masters because the insurance industry deserved better. Our team has spent seven years inside this market, and we operate our own agency alongside every client we serve.

Practitioner-Led

We don't teach theory. We run a live insurance agency and build every system we offer from what works in our own business.

Insurance-Only Focus

We exclusively serve the insurance industry. Every strategy, funnel, and creative is built for how insurance prospects actually buy.

Full-Service Execution

From ad creative production to media buying to sales coaching. We don't hand you a playbook and wish you luck. We run it with you.

Our Story

We started in 2019 consulting insurance agents on their marketing. Same problem every time: smart agents, great with clients, but no predictable way to grow.

So we launched our own agency. Not to teach what might work, but to prove what does. Every system we build for clients runs in our agency first.

Today we serve over 100 insurance agents and agencies across the country, manage their campaigns daily, and produce fresh ad creative every week from our in-house team.

What Sets Us Apart

  • —In business since January 2019
  • —Over 1,000 agents consulted since 2019
  • —We run what we build in our own agency
  • —100+ active marketing clients today
  • —30-40 new ad creatives produced weekly
  • —Dedicated team for every client

In Business Since January 2019

Building marketing systems for insurance agents across the country.

1,000+
Agents Consulted Since 2019
7+
Years In Business
100+
Active Marketing Clients
100%
Practitioner-Led

Real Agents. Real Results.

From increased leads and conversions to higher revenue and market expansion, our case studies highlight the real impact of our strategies on insurance agencies just like yours.

10x ROI with the Medicare Masters System

10x ROI with the Medicare Masters System

Watch how Pascal achieved incredible returns using our proven lead generation system.

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From Stuck to Scaling

From Stuck to Scaling

How Chase transformed his insurance business with proven systems.

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From Lead Frustration to Consistent Results

From Lead Frustration to Consistent Results

How Joe scaled his insurance business with predictable inbound marketing.

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From Ministry to Building a 7-Figure Agency

From Ministry to Building a 7-Figure Agency

Blaise's journey from ministry to building a thriving insurance business.

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From Math Teacher to Insurance Leader

From Math Teacher to Insurance Leader

How Betsy scaled her business with the right marketing system.

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Mastering Persistence & Digital Marketing

Mastering Persistence & Digital Marketing

How Greg built a scalable insurance business through digital marketing.

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Scaling a Business with Intent

Scaling a Business with Intent

Victoria Cabrera's journey to building momentum in the insurance industry.

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Leadership Team

We don't just teach marketing — we run the same systems in our own insurance agency every day.

Justin Falck
Justin Falck
Founder & CEO
Josh Foret
Josh Foret
CCO
Tyler Calvert
Tyler Calvert
CMO
Carter Kranz
Carter Kranz
CFO

Capabilities

What We Bring to the Table

Everything an insurance agent needs to build a predictable, scalable business.

Lead Generation Systems

Proven funnels that generate inbound leads and booked appointments for insurance agents. Built from years of in-market testing.

Media Buying & Management

Full-service campaign management across Facebook, Google, and emerging platforms. We optimize daily, not monthly.

Creative Production

In-house team producing 30-40 new ad creatives every week using proprietary processes. Fresh creative keeps costs down and results up.

Sales Training & Coaching

Scripts, objection handling, and weekly coaching built from what closes in our own agency. Not theory. What works this week.

Getting Started

How We Work Together

1

Introductory Call

We learn about your business, current production, and goals. If there's a fit, we'll walk you through our system.

2

Strategy Session

We show you how the system works, share real data from our agency, and map out what growth looks like for your specific situation.

3

Onboarding & Launch

We build your funnel, launch your campaigns, and plug you into weekly coaching. Most clients are live within 7-10 days.

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Our Programs

Flagship Program

Medicare Masters

Our done-for-you marketing system for Medicare agents. We build your funnel, run your campaigns, produce your creative, and coach your sales process. The same system we operate in our own Medicare agency every day.

Currently serving over 100 agents and agencies nationwide. Whether you're an established producer looking to scale or an agency owner ready to modernize your lead generation, Medicare Masters gives you the infrastructure to grow predictably.

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Expert Perspective

What We've Learned Running 1,000+ Campaigns

Hard-won insights from running our own insurance agency alongside hundreds of client accounts since 2019.

Practitioner-Led Marketing

Why Practitioner-Led Marketing Outperforms Agency Marketing

Most marketing agencies selling to insurance agents have never sold a Medicare supplement policy in their lives. They optimize for clicks, impressions, and vague awareness metrics — not cost per issued policy. Insurance Advertising Masters operates differently: the founders run a live insurance agency using the exact same funnels, ad accounts, and sales scripts they build for clients. This means every strategy is tested in market before it reaches you. When Facebook changes its algorithm or CMS updates its compliance rules, IAM knows about it immediately — because it affects their own revenue too. Practitioner-led marketing produces better results because the incentives are aligned. The consultancy wins when the agent wins. That accountability loop is impossible to replicate in a traditional agency model that has never sat across from a Medicare beneficiary and closed a supplement sale.

Lead Generation Economics

The Economics of Insurance Lead Generation

Understanding your unit economics is the difference between a sustainable insurance business and one that bleeds cash on leads. In Medicare supplement marketing, a well-optimized Facebook campaign in 2024 should generate inbound leads at $18–$35 per lead depending on state competition and target age band. Converting those leads to appointments typically runs 20–35% for agents with strong follow-up sequences, meaning your true cost per appointment sits around $60–$120. At an average Medicare supplement commission of $400–$600 annually per issued policy and a 30–40% appointment-to-close rate, a well-run agent is paying $200–$350 per issued policy — a return of 2x–3x in year-one commission alone, before renewals. Most agents who say 'leads don't work' are missing the follow-up infrastructure, not the ad strategy. Speed-to-lead response under 5 minutes dramatically increases contact rate and conversion — the economics only work when your entire system is dialed in from click to close.

Why Agents Fail at Marketing

Why Insurance Agents Fail at Marketing (The Real Reasons)

The most common reason insurance agents fail at marketing is not a bad offer or a bad product — it's premature scaling of an unproven system. Agents see a competitor running Facebook ads and immediately dump $2,000 per month into campaigns before establishing any conversion baseline. Without knowing their lead-to-appointment rate, appointment-to-close rate, or average premium, they have no way to determine if their cost per lead is viable. The second most common failure is channel-hopping: switching from Facebook to Google to TikTok every 90 days rather than mastering one channel. The agents who consistently win pick one paid channel, run it for 12 months, and grind out the variables until the economics work. Third is neglecting follow-up — most insurance leads require 5–8 contact attempts before reaching the prospect. Agents who call once and abandon a lead are paying full price for a fraction of the available value. Marketing success in insurance is 20% strategy and 80% operational discipline.

Speed-to-Lead Advantage

The Speed-to-Lead Advantage in Insurance Sales

In insurance marketing, speed-to-lead is arguably the single most important operational variable you can optimize. Research consistently shows that leads contacted within 5 minutes of submitting a form are 9x more likely to convert than leads contacted after 30 minutes. In Medicare supplement sales, where a prospect may be comparing quotes from multiple agents simultaneously, the first agent to reach them has a decisive advantage — not because they have a better product, but because they built the relationship first. Insurance Advertising Masters structures all of its client systems around sub-5-minute lead response: automated SMS notifications to the agent the moment a lead submits, pre-written first-call scripts, and CRM automations that tag and prioritize new leads above everything else in the pipeline. Agents who build this infrastructure consistently outperform higher-budget competitors who lack the operational discipline to follow up immediately. In insurance, the fastest closer wins — not the most sophisticated advertiser.

Work With Us

If you're serious about growing your insurance business with proven marketing systems, we'd like to hear from you. We're selective about who we work with because our reputation depends on your results.

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