Mastering Persistence: How Greg Built a Scalable Insurance Business Through Digital Marketing
Greg’s journey into the insurance world began by accident but quickly turned into a success story driven by resilience, adaptability, and a willingness to invest in himself. From his early days experimenting with various lead sources to mastering digital funnels with the help of Insurance Advertising Masters, Greg has proven that persistence, paired with the right strategies, can yield extraordinary results.
Falling into Insurance and Rising to Success
After serving as an Army officer, Greg transitioned into the insurance industry by responding to a vague sales job ad. He quickly discovered the harsh realities of 1099 work, starting with a captive agency that relied on bait-and-switch tactics to generate leads.
“It was tough,” Greg recalled. “But I looked around at the people making it work and thought, if they can do it, so can I.”
Over time, Greg moved between agencies, always prioritizing lead quality. He experimented with nearly every type of lead imaginable—direct mail, Facebook final expense leads, mortgage protection, annuities, and even online platforms like EverQuote. While each source had its pros and cons, Greg realized success depended more on mindset than the perfect lead.
“There is no perfect lead,” Greg emphasized. “It’s all about your mindset, your approach, and your persistence in working the system.”
A Reluctant Entrepreneur Finds His Groove
Initially hesitant about entrepreneurship, Greg’s military background instilled a sense of competitiveness and drive that proved invaluable. He approached every challenge as a mission, using failure as a learning opportunity.
“I wasn’t entrepreneurial at first,” Greg admitted. “But I’ve always been competitive. If someone else could succeed, I knew I could figure out how to do it too.”
This mindset led Greg to invest in his own success. After years of experimenting with different lead sources, he found Insurance Advertising Masters, a program that promised to teach him how to generate his own high-quality leads and create a system that worked on autopilot.
“At first, I wanted someone to do it for me,” Greg said. “But I realized that to truly control my business, I needed to learn these skills myself. That’s what Insurance Advertising Masters made possible.”
The Shift to Digital Marketing
Greg’s turning point came when he committed to mastering digital marketing with Insurance Advertising Masters. By leveraging their proven strategies and expert guidance, Greg built a scalable system to generate high-intent leads.
The process was straightforward:
Create a Niche-Focused Funnel: With the help of the program, Greg built a funnel targeting veterans—a niche he understood deeply. The funnel educated prospects through a series of landing pages and videos, filtering out unqualified leads and scheduling high-intent appointments directly on his calendar.
Test and Optimize Ads: Through the guidance of Insurance Advertising Masters, Greg fine-tuned his ads, reducing his cost per lead while increasing lead quality.
Track ROI and Time: Greg carefully measured both financial and time ROI, ensuring his efforts yielded maximum efficiency.
Results That Speak for Themselves
In April alone, Greg spent $13,296.51 on ads, generating:
105 Appointments
38 Held Appointments
18 Sales
23 Applications Written
This resulted in $47,717.62 in annualized premium—all while balancing an additional $189,900 in production from traditional mortgage protection sales.
“Mailers are dying,” Greg explained. “Thanks to Insurance Advertising Masters, I’ve been able to create a system that keeps my pipeline full with high-quality leads. If you’re not learning how to attract clients digitally, you’ll get left behind.”
The Conversations That Matter
Unlike traditional lead sources, Greg’s funnel-produced appointments were vastly different.
“The conversations are night and day,” Greg said. “These clients know who I am, trust my expertise, and are ready to talk. It’s no longer about convincing them—it’s about helping them.”
Greg attributes this success to the training he received from Insurance Advertising Masters, which helped him establish rapport with prospects before even speaking to them. By the time he spoke with clients, they already saw him as an advisor, not a salesperson.
Scaling for the Future
Looking ahead, Greg plans to:
Expand into New Channels: Greg is eager to explore YouTube ads, leveraging the skills he learned through Insurance Advertising Masters to reach even more prospects.
Recruit Agents: By teaching his team how to use the same systems, Greg envisions scaling his business exponentially.
Diversify Lead Sources: While digital marketing is now a cornerstone of Greg’s business, he understands the importance of diversifying lead generation methods to avoid over-reliance on any one channel.
The Power of Persistence
For Greg, the key to success has always been persistence. Quoting Think and Grow Rich, he reminds others that success is reserved for those willing to pass the “persistence test.”
“There’s no shortcut,” Greg said. “You have to commit, put in the effort, and trust the process. The results will follow. Working with Insurance Advertising Masters gave me the roadmap to make it happen.”
Ready to build a scalable system like Greg’s? Learn how Insurance Advertising Masters can help you take control of your business and achieve lasting success.
