From Math Teacher to Insurance Leader: How Betsy Scaled Her Business with Insurance Advertising Masters
Betsy Barr’s journey into the insurance industry is a testament to resilience, adaptability, and leveraging the right systems to create success. With a background as a math teacher, Betsy discovered a passion for educating clients about advanced financial products. However, the grind of traditional prospecting and selling left her searching for a better way. Enter Insurance Advertising Masters, a program that transformed her business and allowed her to scale efficiently while maintaining balance in her life.
From the Classroom to the Field
For over a decade, Betsy taught math, honing her skills as an educator and communicator. But after returning to the United States from teaching overseas, she realized her career path needed to change.
“I started exploring other options, and I stumbled upon insurance,” Betsy explained. “I joined an agency and began with mortgage protection and final expense. I did well, but it wasn’t until I found debt-free life products that I truly felt at home. It combined my love of numbers and teaching with making a real difference in people’s lives.”
Debt-free life—a product focused on using whole life insurance and financial planning to eliminate debt—became Betsy’s passion. She excelled in educating clients and helping them achieve financial security. However, the grind of constant prospecting, appointment setting, and rapport-building was exhausting.
When the COVID-19 pandemic hit, Betsy transitioned to full-time insurance sales but struggled with the sheer volume of effort required to maintain her momentum.
“I got COVID in December and couldn’t bounce back,” Betsy shared. “The traditional approach of calling, prospecting, and building rapport in every meeting was too much. I knew I needed a new way to sustain and scale my business.”
The Turning Point: Discovering Insurance Advertising Masters
Betsy was introduced to Insurance Advertising Masters through a colleague who insisted it was the solution she’d been searching for.
“I remember looking at the program and thinking, this is what I’ve been praying for,” Betsy said. “I didn’t even want to wait for a call with Justin—I wanted to start immediately.”
The program provided a step-by-step system for creating a niche-focused funnel, automating lead generation, and setting pre-qualified appointments. For Betsy, it was a game-changer.
“I’m all about efficiency,” Betsy said. “With Insurance Advertising Masters, everything was laid out. It took the guesswork out of building a system and allowed me to focus on executing.”
Fast-Tracking Success
Betsy dove into the program headfirst, completing the setup and launching her funnel in record time—just two weeks.
“The system is so well-designed,” Betsy said. “It allowed me to scale quickly while maintaining high-quality appointments. My cost per lead was just $2.59, and my cost per appointment was $35. For debt-free life, that’s incredible.”
In just three weeks of running her funnel, Betsy achieved:
49 Appointments Booked
$28,000 in Premium Written
Her show-up rate initially suffered when she allowed clients to book weeks in advance, but after adjusting to a four-day booking window, her show-up rate doubled.
The Power of Pre-Qualified Appointments
One of the most significant changes Betsy noticed was the quality of her appointments.
“The difference is night and day,” Betsy said. “Clients come in knowing who I am and why we’re meeting. The video sales letter (VSL) establishes rapport and credibility before we even speak. My appointments are shorter, more focused, and far more enjoyable.”
With the VSL working 24/7, Betsy no longer needed to spend hours building rapport or explaining her product. Instead, she could focus on helping clients achieve their goals.
Scaling the Business: Recruiting and Expanding
With her calendar consistently full, Betsy turned her attention to scaling her business through recruiting.
“Having this system in place makes recruiting so much easier,” Betsy said. “When I tell agents they’ll have pre-booked, pre-qualified appointments, their eyes light up. It’s a no-brainer.”
To help new agents get started, Betsy offers a unique approach:
“For agents who can’t afford lead costs upfront, I let them participate in a round-robin system. We split the commission until they’re ready to invest in their own funnel. It’s a win-win.”
Betsy is also creating additional funnels for simpler insurance products, allowing new agents to choose their focus while maintaining efficiency.
Looking Ahead
Betsy’s success with Insurance Advertising Masters has reinvigorated her business and allowed her to pursue new opportunities.
“Before this program, I was struggling to keep up,” Betsy said. “Now, I’m scaling my business, recruiting agents, and even creating new funnels to expand our reach. It’s been a complete game-changer.”
Ready to transform your insurance business? Discover how Insurance Advertising Masters can help you build a scalable, efficient system for generating leads and growing your business.
